In our special Movers and Shakers series The Property Investor is proud to showcase successful Australian women property specialists. The individual women selected are outstanding property professionals who have either mentored others, changed the industry for the better through their indvidual effort or innovated and introduced a new property-related product offering that has brought real value to customers lives or businesses.
Veronica Morgan is the Founder and Principal of Good Deeds Property Buyers. She is also the co-host of the popular series Location Location Location Australia with Bryce Holdaway and Relocation Relocation Australia on Foxtel’s The Lifestyle Channel Australia. You can also tune into Veronica as she co-hosts the The Elephant in the Room property podcast, which investigates who is really in control when you buy property.
Veronica is passionate about residential real estate and knows first hand the importance of owning and living in the right property. Prior to “jumping the fence” and becoming a buyers’ agent, she was an acclaimed sales agent in a leading independent agency in Sydney’s Inner West. Over the past decade she has helped over a thousand people buy the right property.
Since forming Good Deeds Property Buyers in 2009, Veronica has become a credible (and often controversial) source of opinion on Sydney’s property market. Amongst other things, she is a regular guest co-host on Your Money “Auction Day” (formerly Sky News Real Estate), regular guest on Kevin Turner’s Real Estate Talk podcast, has presented at Grand Designs Live Australia, been a REINSW awards judge, was a keynote speaker at the REINSW Women in Real Estate Conference in 2012, served as Vice President of REBAA and has written numerous articles for mainstream and industry publications including The Sydney Morning Herald’s Domain magazine, Inside Out, Australian Property Investor, Your Investment Property & Smart Property Investment magazines.
With so many property “experts” out there, Veronica cuts through all the noise with her pragmatic advice, which is founded in deep experience, an insightful understanding of human behaviour and thorough research. She’s brave enough to call things out and put the spotlight on industry practises that do not serve consumers well. That said, she values personal responsibility highly and seeks to educate and inform property buyers so that they can take responsibility for their own actions.
Veronica’s mission is to help people make good property decisions and in 2019 she will be launching a number of new initiatives designed to help fulfil this mission. Home Buyer Academy will offer online support for first home buyers and there are three books in the wings. Keep an eye out for the first: Auction Ready – how to buy property at auction even though you’re scared sh*tless. Her specific knowledge of the auction process is second to none, having bid at literally hundreds of auctions around Australia – both on and off TV.
Her interest in property is not simply professional, Veronica’s personal wealth has been created through careful investment and renovation over nearly 25 years. The one thing she is keen to impress upon investors and home buyers alike is that buying property is risky and there is more chance of getting it wrong than getting it right. Her investment philosophy is simple: buy for the long term, capital growth must be the primary goal and careful asset selection is critical for success.
Veronica Morgan is a Licensed Real Estate Agent, a Qualified Property Investment Adviser® as well as holding a Bachelor of Design (Visual Communications) and a Masters of Commerce (Marketing).