Planning for a Rental Property Investment

Before you purchase a rental property, you should develop a business plan. This plan will help you analyze where you are now, your goal for the future and how you can achieve this goal with a property investment. These nine questions can help put together a successful strategy.

The statement, “I want to invest in property to make money,” is not a specific goal or plan.  Asking Who, What, When, Where, Why, and How will help you narrow your focus and develop a more precise, measured plan.

For example:
How will I make money in real estate? I plan to make money by collecting rent each month or I plan to make money when I sell the investment. How much money do I want to make in the first month? In the first year? I expect to break-even in the first month. In the first year, I expect to make a $10,000 profit.

It is all about defining your objectives and then developing specific strategies and plans of action to meet them. Here are some questions to help develop and focus your plan:

1. What Is Your Goal for Investing in Property?

You want to determine if a rental property is the right fit for you.

  • Do you want to do this as a side job?
  • Do you want to quit your day job and do this full-time?
  • Do you want to make a quick profit by flipping a house?
  • Do you want to buy and hold a property for capital appreciation and to make passive income each month?​

2. Learn About the Different Types of Investment Properties

  • There are many different ways to invest in real estate, from single family homesto industrial buildings. You need to consider all the options so you can choose the one or two that are most in line with your goals, finances, and personality type.
  • Through research, you may learn that a rental property is not the best fit for you.

3. Where Will the Property Be Located Compared to Your Current Home?

  • Decide how far away you are willing to have the property. For example, “I will not buy a property that is more than 30 miles away.”
  • Calculate costs for commuting to the property. This will include the cost of gas, plane, train or bus tickets and the opportunity cost associated with travel time and lost productivity.


  • How will you generate money for the investment if you do not have all of the money on your own?


  • How much do you anticipate monthly expenses will be? Are you realistic with your numbers?
  • -Mortgage payment, monthly maintenance, taxes, insurance.
  •  -Are you including a reserve account which will have funds to cover emergency repairs and                       unforeseen vacancies?


  • How much do you anticipate monthly income will be?
    • What is the vacancy rate for the area?
    • How much can you charge in rent?


  • Do you understand how to file taxes for an investment property?

5. How Do You Plan to Market Your Property?


6. How Will You Manage the Property?

  • Will you be the landlord?
  • Will you hire a property manager?
    • If so, you will need to research management companies or interview superintendents and find out how much they will charge.
7. How Will You Manage Tenants?

8. How Will You Maintain the Property?

  • Will you hire a contractor to perform repairs?
  • Will you do the repairs yourself?
  • Who will take care of yard maintenance (mowing the lawn, shoveling snow)?

9. Do You Have a Plan if Your Investment Fails?


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