In our special Movers and Shakers series The Property Investor is proud to showcase successful Australian women property specialists. The individual women selected are outstanding property professionals who have either mentored others, changed the industry for the better through their individual effort or innovated and introduced a new property-related product offering that has brought real value to customers lives or businesses.
Mother of 4, Tracie Ellis, grew up with construction in her veins. Her parents ran a successful and well-respected building company. This background clearly gave her the thirst for the property and development industry.
For many years Tracie worked for some of Australia’s top property developers on a broad range of projects. The experience gained from domestic through to commercial large-scale development has provided Tracie with a wealth of knowledge in the construction and building industries.
An entrepreneur at heart, Tracie broke away from the employee profile and started a successful commercial refurbishments company, TAE Projects, specialising in the accommodation sector, with additional work for schools and office buildings.
Over the 15 years of running this business, Tracie’s pragmatic approach and authentic style of working closely with Managers and Body Corporate Committees has gained her great respect in the industry. Tracie’s reputation precedes her, for not only rolling out streamlined refurbishment programs, but the importance of cohesion and having clear vision for the future of the property.
Inundated for years, with requests from Tradies to join her team, along with home owners asking for her assistance in completing their residential renovation, she knew there was a problem that needed solving.
Tradies needed promotion, home owners needed good tradies.
Understanding the frustrations of businesses across the home improvement sector in Australia, along with home owners struggling to make improvements to their property, Tracie launched Renovators Directory.
Renovators Directory is an online platform, to bring the entire home improvement sector together (Australia wide). Whether it be licensed trades, qualified professionals or quality product, a centralised place to bring consumers and business together. Businesses can showcase their brilliant products and services, whilst growing their business at an extremely affordable price with Renovators Directory Marketing team behind them.
With businesses flocking to the platform to enjoy their share of 2.9 million views of Renovators Directory in the first quarter of 2021 alone, consumers are enjoying the variety of choice and valuable information the platform provides.
Tracie is passionate about bringing the industry together across Australia. Educating consumers to engage licensed and qualified professionals and stamp out unscrupulous contractors in the industry.
By collaborating with governing bodies and industry associations, Tracie is gaining wide acceptance as decision-makers increasingly recognise the value of the platform. Tracie is making her mark in tying the industry together and assisting consumers in adding value to their property. By working together with a common goal, Tracie’s belief that with diligence we can make a difference.